Future-Proofing Your Soulful Business

What To Do Now

 If you are an empathic, conscious entrepreneur, it’s highly likely you’re feeling the full force of all the changes in the online space right now.

Many online businesses are hurting and wondering whether to take a step back, or take aligned action.

STARTS 24th NOVEMBER 11am PST/2pm EST/7pm GMT

Perhaps you’re wondering…

:thinking_face: How you can ethically retain your current clients with the rising cost of living.
:thinking_face: Whether to take a step back or take aligned action.
:thinking_face: What the most effective method to consistently attract new high-ticket clients is.
:thinking_face: How to stand out online so that people choose YOU in such a crowded market.
:thinking_face: How you can create new cash reserves with consistent, reliable revenue.

The creeping self-doubt that can arise from asking these questions can send you into a spin.

And you don’t know which way is up…

You don’t have millions in your bank account right now but you do have a loyal client base and are generating revenue. You have some money to spend on pushing things forward but are feeling understandably cautious about your next move…So today I’ll settle those doubts and provide answers to your questions, along with practical, soulful solutions.

STAND OUT ONLINE and NURTURE SOULFUL CONNECTIONS

With a SOCIAL SALES STRATEGY delivers HOT LEADS that right to your door!

STARTS 24th NOVEMBER 11am PST/2pm EST/7pm GMT

Because I’ve been here before…

And I can tell you that future-proofing your soulful business is the core thing you need to be doing right now.

If you’re not offering solutions in response to what’s happening with the global economy, your marketing will be tone deaf because your clients are looking for painkillers, not vitamins, so you must express with heartfelt empowerment that YOU are the one to help them not just survive but THRIVE.

In 2020 (during the last financial wobble) I had just shifted into a new-wave digital agency.

Truthfully, I saw the previous market transition as a gift.

(I use the word ‘transition’ intentionally as I refuse to use the term the media uses to control so many).

I felt strongly guided to support our clients through this time because I intuitively knew that the world needed more spiritually gifted souls to shine their light and illuminate the path for others.

I hired diverse experts with natural intuitive ability – almost unheard of in such a left-brained industry – and did so deliberately in response to the results and income my clients and students were calling in using a new paradigm marketing process based on the interconnection of two principles: Yin + Yang.

The team has thrived despite constant online changes; we’ve been able to attract and convert niche audiences using magnetic messaging and enriching nurture sequences that deepen connections and increase conversions; delivering predictable profits almost instantly.

Collectively we’ve reached millions of souls and are positively influencing the lives of many more…

HOW???

We lead empathic, conscious entrepreneurs through the only program that combines energetic alignment with practical paid and organic marketing, so we are uniquely positioned to be able to help you understand what to do now/next. If you don’t know me, I’m Ruth Millar, Creative Director at Boulevard. And I’m known as the ‘secret weapon’ behind the success of industry leaders’ multiple six- and seven-figure launches and evergreen campaigns.

New Wave Marketing is now more about hope, positivity, and solving the pain through sharing the vision (the after state) than ever before, and to help you transition into the new paradigm I’m going to review the critical elements of what you should change and what you can do BELOW

WHAT YOU WILL LEARN IN THIS HANDS-ON SOULFUL SELLING WORKSHOP

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Aligned Action

Many conscious entrepreneurs make this mistake… 
Manifestation is an active rather than passive process. When it comes to taking aligned action, first you need to be clear on your desires before connecting with your intuition to receive signals. You landing on this page and reading this is a sign of you being proactive, and if you take action on this content, you will expand.

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Magnetising Messaging

As we enter a new enlightened, accountable era, the way we market ourselves is changing… 
The way to defy expectations and use the network to call in abundance (even in a very volatile market) is to use an energetically aligned copy formula that extracts the language of soul mate clients and speaks the right words to the right person at the right time.

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A Soulful, Strategic Sales Plan

Current online strategies that once worked aren’t working – it’s time for a sharper tool.
What is working – even for newcomers – is an organic-meets-paid soul-aligned business funnel BLEND — and it’s completely shifting the way we once worked. In its simplicity, it’s a unique audience capture technique that creates much deeper, more aligned connections.
When you release the self-styled limitations of what you think you can achieve in tough times, you uncover an exciting new sense of freedom that invites the prosperity you deserve.

 

With a soulful and strategic plan you can weather any financial storm. There is no second-guessing and no time-wasting.

You know exactly what you’re delivering and so does everybody else.

POINT A

   The first thing you must do is look at supporting your own community.

POINT B

The second is to implement a consistent and soulful lead generation strategy.

DO YOU HAVE A SOULFUL

LEAD GENERATION STRATEGY?

Take care of your existing audience and community:

Your clients are seeking heartfelt empowerment and YOU are the one to gift it to them.
Many of us have audiences or communities that we have because we are in the online space. I believe we have an opportunity – and a responsibility – to help our audiences and communities grow and evolve during this time.

So the BEST thing you can do right now is to show up daily with content that aligns and inspires. Stand up and be a LEADER. Develop yourself and embolden others – because that’s how it goes in the love-based paradigm…
The real key to success is the removal of obstacles — most of which are merely perceived obstacles that don’t actually exist — so shifting a client’s mindset to an empowered future-based vision with language that resonates is everything.

Your Offers:

Contrary to what you might think, people are moving more quickly towards purchasing decisions right now than normal… Use this consciously to your advantage. Now isn’t the time to daydream; now is the time to THRIVE, not strive.

Sometimes we’re afraid to tell people about our soulful products and services and how we can help them. More often, we’re afraid to change our offers or adapt to the market.

Can you adapt your services and be flexible with your offers?

In times of the economy being the way it is, the luxury market evaporates and most companies do better with VOLUME than with high-priced products.

I say this with one exception: ultra-luxury doesn’t change, because those people aren’t affected. So if you’re serving multi-millionaires, keep doing what you’re doing. Just do more of it…

However, if you’re serving the mid-market, you might need to reposition your high-ticket offer to allow for a longer payment plan or create a lower-end offer. If you’re changing your audience, you might need to completely revisit how you’re serving…

Another option is to provide assessments or audits for a reduced fee, allowing you to open up the energy for someone new to become a client, perhaps providing something that should cost $500 for $47.

Examples of sales activities you can do RIGHT now to generate immediate cash:

:sparkles: Create a lower-end offer that starts them on the journey
:sparkles: Increase soulful communication in the DMs (more on this down the page)
:sparkles: Increase the LTV of your soulmate clients (more on this down the page)
:sparkles: Show up LIVE, or give your energy on exclusive masterclasses more often
:sparkles: Be consistent with aligned social media posts that inspire people to take action.

So how can you POSITION yourself NOW?

Positioning is the ability to change how someone sees you when they come across you, and it’s vitally important to pitch it right.

Potential clients must see that you know WHO and HOW you serve, and that you have a proven track record or a relatable brand story to support your claims.

People will buy from those they know, like, and trust, though trust and belief reign supreme right now, so take a fresh look at how you’re delivering your message…

:speaking_head_in_silhouette: Are you positioned as an authority?
:speaking_head_in_silhouette: Are you communicating effectively, clearly, and precisely?
:speaking_head_in_silhouette: Can you summarise who and how you serve in one or two sentences?

It is time to be explicit about WHO and HOW you serve

You know that your life-changing soulful service could benefit HUGE amounts of people who are struggling right now, but find it difficult to define what you do in a uniquely expressive way.

Harnessing the power of energetically aligned, emotionally compelling sales copy will attract the attention of soulmate clients and generate immediate sales, even in this tough online climate.

And your ability to showcase your offerings to your audience with authentic, authoritative, aspirational language that speaks to their heart, mind, and soul will leave them with no other option but to CHOOSE YOU! So let’s take a look at all the places where you share your BIO. (or as we call it: your Joan of Arc Statement)…

:sparkles: Your Instagram Bio
:sparkles: On the the footer of your email sequences
:sparkles: The Call to Action on your social posts, stories, and even your reels.

If your rally call isn’t tight it will fail to make the desired impression, so look at yours objectively and let’s re-work it right now…

The Joan Of Arc Statement:

In the corporate world, this is your elevator pitch or value proposition.

In New Wave marketing it’s about expressing your purpose or your bigger mission. It’s your rally call, and it’s about demonstrating that your business is in harmony with your personal values — these are your deeper values and personal qualities that make you a charismatic leader.

The Joan of Arc Statement is about expressing a superpower or unique speciality.

This is your methodology or the way you do things in a way that’s different to all the others.

It’s about expressing a future-based cause that is more than just your own personal story.

It’s your big picture and it runs through the heart of everything you do.

It’s where you invite people into a new opportunity, breaking the mould and shaking things up — and it’s about putting all of this into one sentence!

Here is mine:

As the Creative Director of Boulevard Marketing I’ve helped thousands of conscious leaders translate what they do at a core level and magnetise perfect paying clients.”

It is time to be explicit about WHO and HOW you serve

You know that your life-changing soulful service could benefit HUGE amounts of people who are struggling right now, but find it difficult to define what you do in a uniquely expressive way.

Harnessing the power of energetically aligned, emotionally compelling sales copy will attract the attention of soulmate clients and generate immediate sales, even in this tough online climate.

And your ability to showcase your offerings to your audience with authentic, authoritative, aspirational language that speaks to their heart, mind, and soul will leave them with no other option but to CHOOSE YOU! So let’s take a look at all the places where you share your BIO. (or as we call it: your Joan of Arc Statement)…

:sparkles: Your Instagram Bio
:sparkles: On the the footer of your email sequences
:sparkles: The Call to Action on your social posts, stories, and even your reels.

If your rally call isn’t tight it will fail to make the desired impression, so look at yours objectively and let’s re-work it right now…

The Joan Of Arc Statement:

In the corporate world, this is your elevator pitch or value proposition.

In New Wave marketing it’s about expressing your purpose or your bigger mission. It’s your rally call, and it’s about demonstrating that your business is in harmony with your personal values — these are your deeper values and personal qualities that make you a charismatic leader.

The Joan of Arc Statement is about expressing a superpower or unique speciality.

This is your methodology or the way you do things in a way that’s different to all the others.

It’s about expressing a future-based cause that is more than just your own personal story.

It’s your big picture and it runs through the heart of everything you do.

It’s where you invite people into a new opportunity, breaking the mould and shaking things up — and it’s about putting all of this into one sentence!

Here is mine:

As the Creative Director of Boulevard Marketing I’ve helped thousands of conscious leaders translate what they do at a core level and magnetise perfect paying clients.”

This Soulful Social Selling Workshop

is for you IF:

Z

The first part of the sentence is you — the embodiment of who you are at a core level; your unique essence…

Example:
“As the creative director of Boulevard Marketing…”
“Hey, I’m Ruth and I’m the creator of a New Wave Marketing Agency…”

Z

The second part of the sentence is how many people you have helped or is your destiny to help and it’s also serving a purpose to call out to your tribe. It’s also your time to CHOOSE your people and the timing of where they are at.

Example:
“I’ve helped thousands of conscious leaders translate what they do at a core level.”
Yours could be…
“I’ve empowered hundreds of women”
“I’m deeply committed to helping yoga teachers”
“I support heart-led women.”
“I’ve helped tens of thousands of ambitious women.”

Z

The third part is the end vision or transformation. It’s what your audience wants to feel, see, and touch once they are embodying their desired intention (which we refer to as their after state).

Example:
“Magnetise perfect paying clients.”Yours could be…
“Become crystal clear on their soul’s mission.”
“Become conscious creators of their own abundance.”

So go and rework yours, and if you want extra help on how to speak to your audience’s desires here is the link to our must have CLIENT ATTRACTION COPY FORMULA that does all of the hard work for you :dizzy:

Once you have crafted the perfect RALLY CALL you can prompt an immediate response or encourage a conversation with a Call to Action.

Example:  Hi, I’m Ruth, I’m the creative director of Boulevard Marketing I’ve helped thousands of conscious leaders translate what they do at a core level and magnetize perfect paying clients.

And right now I’m looking for 3-5 soulful entrepreneurs who are wanting to consistently call in 30-50K months by automating an channel pipeline in the next 30-90 days. If this is you DM me the word EVERGREEN and I will share with you the details.

Your Soulful Lead Generation Strategy

What is a New Paradigm Evergreen Campaign and WHY do you need one?

An evergreen marketing funnel is an automated or semi-automated system that SERVES you all year round, utilising automated processes to keep you in your ideal audience’s sight and capture their attention without the need to physically reach out to them yourself.

The New Wave marketing approach is different to anything you have tried before. It is a new paradigm process based on the harmonious fusion of two opposing principles: Yin + Yang.

YANG is the traditionally masculine structure, strategy, and action of marketing.

YIN is the new-wave feminine approach that integrates love-based language, heart-centred connection, and flow.

Let’s take a look at how we use Yin + Yang in a funnel from a Head, Heart, and Hara perspective…

Top of Funnel is HEAD Energy

This is where we NURTURE your new audience…
This is your opportunity to build trust and belief with core value-driven content, building heart-centred connections that teach clients what they need to know to be ready to work with you. It is all in service to them as they dive deeper into your world — and it feels good for everyone.

Bottom of Funnel is HARA Energy

This is where the energy exchange takes place and where you CONVERT your audience into paying customers… We place your products and services in front of the right customer at the right time and make that sale, or energy exchange, as we like to call it. It’s where you manifest everything you’ve spoken about into WEALTH and create the MAGIC that helps clients transform :sparkles:We are masters of this, and the reason we LOVE it so much is that your Evergreen Marketing Funnel does the HEAVY LIFTING for you and creates a lasting impression on clients using soulful strategies that take hours off your workload while building strong foundations and heart-centred connections.We call these types of campaigns that integrate purpose, alignment, and emotionally compelling copy, ‘Purpose Driven Campaigns’.Purpose-driven campaigns integrate your heart, your voice, and your passion.Whether you’re a business newcomer, a business owner in growth or an established business owner, having a soul-aligned evergreen business funnel will completely shift the way you work, allowing your ROI (Return On Investment) to show how magical your business truly is as your ideal clients will be unable to leave you alone until they have invested in you.

:boom:BOOM! — Your business will expand rapidly because you’ll have the right systems bringing perfect-paying clients to you effortlessly.
:boom:BOOM! — You will reliably predict your profit goals each month as you invite soulmate clients into your funnel using magnetic messaging and compelling content.
:boom:BOOM! — You will turn your magnetic messaging into data — tracking what your soulmate clients resonate with, finding the sweet spots, and targeting them with your automations.

You have the ability to emotionally connect with your soulmate clients wherever you are on your journey and we’re here to help you lead and succeed…With a solid, reliable structure and soul-aligned flow you’re going to be able to live a happy and harmonious life while monitoring client behaviour on autopilot in the background.If you would like to identify which of these frameworks you can adopt for your needs, click this link > https://boulevardmarketing.co/strategy-wheel/

The Importance of Self-Belief and TRUST

There is never a perfect time, only seasons in our lives. The season we’ve entered right now is going to push us; it is going to develop our resilience, strengthen our determination, and expand our capacity to become even better entrepreneurs and leaders…
So I don’t suggest that you take a step back.

I suggest that you take a giant leap forward. Not because you need to worry about losing your business or that things will be bad for you, but because there are so many people who need you to show up in a powerful way right now and I don’t want you to miss your opportunity to SHINE. At this time, it’s about taking care of your customers and your audience. It’s about showing up more and providing more support. It’s the time for collaboration, not competition.

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